On mission of integration and building bridges between countries, IIFA (International Indian Film Academy) will spearhead a charity initiative in Sri Lanka as a part of the IIFA Weekend and Award celebrations in Colombo in June this year.Recognizing the magnitude of the recent conflict in Sri Lanka, the IIFA Charity Initiative, in conjunction with the Sri Lanka Cricket Board, Habitat for Humanity, initiated by US President Jimmy Carter and UNICEF, aims to positively impact those war affected in the country. Identifying with the aims of the initiative, the popular cine star, Salman Khan has agreed to be the brand ambassador of the IIFA Charity Initiative.Through the efforts of IIFA, the UNICEF and the Sri Lanka Cricket Board, contributions in lieu of financial resources are being made to the ‘Cricket for Change’ project wherein former child-soldiers are being rehabilitated. These child soldiers, who have borne the scars of war, are being educated, cricket-trained and will also get an opportunity to participate as volunteers. The charity cricket match between Indian celebrities and Sri Lankan cricketers is scheduled to take place on the 2nd day of the Videocon IIFA Weekend.IIFA in partnership with Habitat for Humanity will adopt and rebuild a village for the Tamil war refugees, with the proceeds of the cricket match being donated to this cause.