<span style="color: #222222;">The iconic Indian superhero – Chacha Chaudhary has been declared as the mascot of the Namami Gange Programme.<br />'' <br />'' The decision was taken during the 37th Executive Committee meeting of the National Mission for Clean Ganga, NMCG.<br />'' <br />'' As a step towards this NMCG has tied-up with Diamond Toons to develop and distribute comics, e-comics and animated videos.<br />'' <br />'' The content will be designed with the objective of bringing about behavioral change amongst children towards Ganga and other rivers.<br />'' <br />'' The total estimated budget for the project is two crore 26 lakh rupees.<br />'' <br />'' National Mission for Clean Ganga has been focusing on youth as part of its outreach and public communications efforts as they are the impellers of change.<br />'' <br />''  Speaking on the occasion, Director General of NMCG, Rajiv Ranjan Mishra said that initially, the comics will be launched in Hindi, English and Bengali.<br />'' <br />'' He said, NMCG has always been into community engagement with special focus on youth and children. He said, this association will be one more step towards it.<br />'' <br />'' </span>