<span style="color: #222222;">Information and Broadcasting Ministry has undertaken a countrywide national integrity campaign program, under the title Ek Bharat Shrestha Bharat – which highlights the age-old bonds of our diversified people, communities and states to portraying the Unity and Integrity of the people of India. The Ek Bharat Shrestha Bharat campaign is also a mantra that gives us motivation and inner strength towards binding our own people with friendship and integrity. So, it is now being practiced by states to tie up with their neighboring states to jointly do something that helps their people to know more each other and respect each other in terms of culture, language, behavior, cuisine and customs and good practices.<br />”<br />”Under the Ek Bharat Shrestha Bharat campaign, people of neighboring states visit each other and share experiences of unique culture, music, dance and tourist spots of the partner state. This cultural exchange is aimed at bolstering mutual friendship and peace and to build a New India.</span><br />