Information and Broadcasting Ministry has framed a new business policy for Publications to streamline business practices in line with the contemporary trends prevailing in publications industry. One of the key highlights of the policy is to promote online readership by pricing the digital version of the publication at 75 per cent of the price of printed version. The policy stipulates that 70 per cent of the revenue earned from online sales of digital version would go to Publications Division and 30 per cent to e-commerce platform.<br/><br/>The policy has also rationalized the pricing mechanism of key journals and magazines based on a formula incorporating production costs and discounts. The policy acknowledges the growing prospects of e-commerce in the publications domain and promotes sale of e-books through online platforms.The marketing tie-up with such e-commerce platforms would ensure better visibility and accessibility of its publications. It also mentions that performance review of e-commerce platforms would also be done after two years for any further action.