Information and Broadcasting Minister Prakash Javadekar today said the government has put in place an institutional mechanism to deal with matters of misleading advertisements. <br />''<br />''<br />''Replying to a question in Lok Sabha, Mr Javadekar said the government takes cognizance of the rise in misleading advertisements in different media including television in the country. <br />''<br />''<br />''He said the Ministry of Information and Broadcasting had constituted a standing and permanent Inter ministerial committee to examine content related matters of programmes and advertisements telecast on TV. <br />''<br />''<br />''The minister informed the House that for Print media, the Press Council of India is mandated to maintain and improve the standards of newspapers and news agencies in the country. <br />''<br />''<br />''Mr Javadekar said in 2015, the department of Consumer Affairs launched a portal, Grievances  Against  Misleading Advertisements (GAMA). He said between March 2015 and May 2019, 6710 complaints related to advertisements have been successfully resolved.<br />''<br />''<br />''<span style="color: #222222;">The minister also informed the House that the Advertising Standards Council of India looks into complaints across all media such as Print, TV, Radio, hoardings, brochures and SMS.</span><br />