The Gujarat High Court today issued notices to the Centre and the state government over a PIL demanding formation of a Censor Board like body for approval of advertisements. A bench of acting Chief Justice V M Sahai and Justice R P Dholaria issued notice to the Home Departments of the Union and the state governments, the Information and Broadcasting Ministry and the Consumer and Civil Supply Department in connection with the petition. <br/><br/>The High Court also sought a response from Food Safety and Standard Authority of India, FSSAI and Press Council of India over misleading advertisements being published and broadcast in various print and electronic media. The petition says, there is only one non-governmental body, Advertising Standard Council of India, ASCI, which monitors the issues of misleading advertisement but it cannot take punitive action against those who have been found cheating consumers. <br/><br/>The petitioner said, according to Cigarettes and other Tobacco Product Act, 2003, one cannot advertise these products, but in the guise of surrogate type advertisements, producers of tobacco, cigarette or alcohol press their advertisements through various media these days. The petitioner also raised the issues of various health drinks, which make tall claims of increasing height or weight.The High Court has posted the PIL for further hearing on August 27th.