The heroic response by employees of Mumbai's landmark Taj Hotel during the 26/11 terror attacks is now a case study at Harvard Business School. The focus is on the staff's selfless service for its customers and how they went beyond their call of duty to save lives.The multimedia case study 'Terror at the Taj Bombay: Customer-Centric Leadership' by HBS professor Rohit Deshpande documents the bravery and resourcefulness shown by rank-and-file employees during the attack.The study mainly focusses on why did the Taj employees stay at their posts during the attacks, jeopardising their safety in order to save hotel guests andhow can that level of loyalty and dedication be replicated elsewhere.A dozen Taj employees died trying to save the lives of the hotel guests during the attacks.A documentary-style account of events, the case includes video interviews with hotel staff and footage of the attack.