The "Find the Incredible You" campaign of the Tourism Ministry, has won the Pacific Asia Travel Association (PATA) Gold Award, 2019. <br />'' <br />'' The campaign focuses on digital and social media and the promotion of niche tourism products of the country.<br />'' <br />'' An official release said this year's awards attracted 198 entries from 78 organisations and individuals worldwide.<br />'' <br />'' The campaign won the award under the "Marketing – Primary Government Destination" category.<br />'' <br />'' The statement said, the Ministry of Tourism, as part of its promotional initiatives, annually releases Global Media Campaigns under the 'Incredible India' brand-line in the television, print, digital and social media platforms, in key and potential source markets overseas.<br />'' <br />'' To take the campaigns to the next level, the 'Incredible India 2.0' campaign was launched in September 2017. <br />'' <br />'' As part of the 2.0 campaign, five new television commercials were produced by the ministry, which were aired globally on television and social media. <br />'' <br />'' The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travellers themselves. <br />'' <br />'' This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travellers, with the tagline "Find the Incredible You.<br />'' <br />'' The release said, the series of films received a good response and have registered over 153 million views on social media. <br />'' <br />'' PATA Gold Awards are given to tourism industry organizations and individuals making an outstanding contribution towards the successful promotion of the travel industry throughout the Asia Pacific Region. <br />