<span style="color: #222222;">The Information and Broadcasting Ministry has urged private TV channels to generate greater awareness on the message of <i>Dawai Bhi Kadai Bhi </i>by disseminating messages for COVID-appropriate behavior and vaccination of eligible persons. </span><br />'' <br />'' <span style="color: #222222;">The Ministry today issued an advisory to all private television channels in view of the rising COVID-19 cases in the country. It has reiterated the leadership role played by the TV channels in spreading message in the public interest. The  advisory also cited Prime Minister Narendra Modi's meeting on Sunday to review the emerging situation, where it was decided to focus on a five-fold strategy of Testing, Tracing, Treatment, COVID appropriate behavior and Vaccination.</span><br />