Government will soon set up a toll free number 10588 to provide relevant information and guidance directly to the pregnant women. The toll free number will be functional at Mother and Child Tracking Facilitation Centre (MCTFC) in New Delhi. The caller can give a missed call at this number and the operator will call back within 90 seconds to address their queries. <br/><br/>MCTFS was set up at National Institute of Health and Family Welfare in 2014 and it is a centralized web-based application which captures the name based data of pregnant women and children. An official said, call centres will spread awareness about and promoting health initiatives and programmes. It will also provides the necessary foundation for tracking the pregnant women and children to assist them in availing timely and full range of healthcare services. <br/><br/>The Mother and Child Tracking Facilitation Centre contacts the service providers and recipients of mother and child care services to get their feedback on various mother and child care services, programmes and initiatives. More than 37 lakh beneficiaries have been contacted through this centre for data validation, promotion and facilitation in availing maternal and child health services.