The Information and Broadcasting Ministry has planned to set up a 'Social Media Communication Hub' that would help it keep a tab on trending news in districts and gather feedback on the Centre's flagship schemes. PTI quoting sources said, under the project media persons would be employed on contractual basis in each district to be the eyes and ears of the government and provide real-time updates from the ground.<br/><br/>The sources said, they would also take the people's feedback on the government's policies and follow the news trending in their areas. It said, experts would also be employed at the central level to analyse the feedback. Recently, the Broadcast Engineering Consultants India Limited (BECIL), a Public Sector Undertaking (PSU) under the ministry, had floated a tender to supply a software for the project. <br/><br/>The tender document said, the platform is expected to provide automated reports, tactical insights and comprehensive work-flows to initiate engagement across digital channels. The document said, the platform needs to power a real-time New Media Command Room which help the ministry to understand the impact of various social media campaigns conducted on Centre-run schemes.