With a view to create awareness about the National Pension System, NPS, and improve subscriber interface, Finance Ministry has decided to observe NPS Service Fortnight from June 27 to July 9 by all the functionaries in the NPS value chain.Finance Ministry in a release said these entities would include Points of Presence and the Central Record keeping Agency across the country.This fortnight-long campaign is aimed at awareness creation, service orientation and information dissemination along with subscribers registration.The NPS was made available to persons in the private and unorganized sector since May 2009.Currently, the total number of subscribers under NPS and APY together has reached 12.86 million and AUM is more than Rs. 120,000 Crore.There is tremendous potential in the private sector which needs to be tapped.