Rural Development ministry is conducting a 15 day country-wide campaign from 7th to 20th of September to expedite the process of mobilisation of left-out poor rural poor women across 34 states and Union Territories into women's Self Help Groups (SHGs) under Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM's) fold.<br />''<br />''During the campaign, women institutions from each village will a conduct social mobilization event where each member will bring a friend or neighbour who is a non-SHG member with them. Our correspondent reports, the benefits of being a part of DAY-NRLM SHGs will be highlighted, and those non-members, thus motivated to join will be linked with these community institutions. Special strategies are also being prepared by block level staff across states to reach women in remote gram panchayats.<br />''<br />''The campaign also aims to ensure that SHGs are included into higher-level federations; tier two level Village Organisations and tier three level Cluster Level Federations. As on 31st of August over 8.5 crore families have been linked with 78.33 lakh SHGs under DAY-NRLM's fold.<br />