Government has launched the Cultural Heritage Young Leadership scheme with the aim to promote cultural awareness among school children and to develop a love for India 's rich cultural heritage.

Launching the scheme in New Delhi on Saturday, Union Minister for culture Kumari Selja said that the focus of this scheme is on the less-privileged children residing in backward areas through regional languages as a medium of communication.

The Minister, who also launched India Heritage week, said that the scheme will broadly consist of distribution of existing audio-visual material related to culture among school children besides production of such material.