Union Minister of State, Ministry of Science and Technology, Dr. Jitendra Singh on Friday said, the government job mind-set is proving an impediment to Start-Up culture, mainly in North India. Inaugurating the first-of-its-kind Start-Up Expo in Jammu, covering areas of Agriculture, Aroma, Dairy, Pharma, IT, Computer and Communications, Dr. Jitendra Singh said, Start-Up culture is yet to fully catch up the imagination of the youth and entrepreneurs in some of the North Indian States, as comparison to some of the South Indian States, which have taken a magnificent lead, engaging also a chain of globally recognised Start-Ups. He said, it is important to take note of some of the exemplary instances of many young entrepreneurs who are seen quitting their lucrative jobs in the MNCs to establish their own Start-Ups, as these young entrepreneurs are now beginning to realise the possibility of greater fortunes in this. Dr. Jitendra Singh pointed out that the Start-Up movement in Jammu and Kashmir has been relatively slow, even though the "Purple Revolution" of India was born in J&K and J&K is also the birthplace of the grand Aroma Mission.<br />