<span style="color: #222222;">Secretary I&B, Amit Khare has emphasized the need to highlight thematic, citizen-centric and participatory approaches for effective government communication.</span><br />'' <br />''<span style="color: #222222;">He was addressing the Second Annual Conference of Indian Information service officers in New Delhi today.<br />''  <br />'' CEO Prasar Bharati Shashi Shekhar Vempati said, the need of the hour is to emphasize on leveraging the strength of digital technology for better outreach. <br />'' <br />'' Senior officials from the Ministry attended the conference. <br />'' <br />'' The day-long meeting was organized by the Ministry of Information & Broadcasting.</span><br />''  <br />