The Government has approved a scheme under the 12th Five Year Plan for carrying out an anti-piracy initiative in the audio-visual sector with an allocation of two crore rupees.
The new scheme of Information and Broadcasting Ministry will give special focus on piracy on the internet. Under the scheme, the campaign on piracy through audio-visual, internet and print media will be launched.
In a statement on Tuesday, the Ministry said that piracy continues to be a key challenge for the Indian film sector and has been a prime reason for the decline of the home video market in the country.
It said another new emerging threat to legitimate exhibition of films is illegal download of films available on websites.