Minister of State for Information and broadcasting Col Rajyavardhan Rathore has said that the Government intends to make the North East Film Festival a People's Movement. Inaugurating the three-day North East Film Festival in New Delhi Friday, Mr Rathore said, the government remained committed to promote and facilitate popular cinema of the North East so that a long lasting brand equity to the films of the region could be established through such events and film festivals. During his address the Minister specifically mentioned that the Information and Broadcasting Ministry had undertaken special measures to promote the flow of quality information in the region through the Prasar Bharati network.