<span style="color: #222222;">Prasar Bharati CEO Gaurav Dwivedi on 3rd May 2023, Wednesday said that good content will always be the key to lead the market. While speaking about the future of broadcasting during the FICCI Frames event in Mumbai today, Mr. Dwivedi said that production of good quality content and ensuring its effective reach is most important in today's competitive time.<br />''<br />''The Prasar Bharati CEO said even Doordarshan is coming up with new ideas, which will be visible in its production line within the next four months. Stating that DD's strength has always been its coverage over a range of genres, Mr. Dwivedi said it will continue to produce and showcase a wide variety of content that is proactive, new and positive.<br />''<br />''He further stressed that production houses must stop thinking of broadcasts restricted to television but create good content and reach out to the right audience via different available media. He added that evolution of new technologies in broadcasting can only strengthen the medium and not sound its death knell.</span>