Clamping down on mis-labelling of health supplements, food safety regulator FSSAI has proposed banning sale of these products as medicines. Food Safety Standards Authority of India has also announced new norms for products based on ayurveda, sidhha, unani and other traditional health systems. <br/><br/>Under the new draft regulations, the companies cannot claim that their nutraceuticals and health supplement products are for therapeutic and curative purposes. The FSSAI said that every package of food or health supplements shall carry the words Food or Health Supplement, and the term Not For Medicinal Use shall be prominently written on the label. <br/><br/>It has also proposed the maximum usage levels for cow's milk, buffalo's milk, camel's milk, ghee, curd, butter, honey, gold, goldfoil, silver, pearl in ayurveda, siddha and unani ingredients based products.'<br/><br/>The food regulator will finalise the safety norms after receiving comments from all stakeholders on the draft note.'<br/>India accounts for 1.5 per cent of the global nutraceuticals market.