Information and Broadcasting Minister M Venkaiah Naidu has said that principal objective of public communication is to make people informed participants and enthusiastic partners in the task of nation building. Addressing officers of the Ministry and Media Units of Ministry of Information and Broadcasting in New Delhi on Friday, Mr Naidu said, effective public communication is the backbone for change management and all officials of Ministry and its Media Units are important stakeholders in this process as change agents.<br/><br/>He said, the Government priorities are clear in the context of expectations from officials which included focus on results, transparency, accountability, discipline and enabling work environment. For effective public communication, Mr Naidu said, said, there is a vast scope for improvement of effective functional linkages among different media units of the Ministry including PIB, Publications Division, Directorate of Field Publicity, DAVP, Films Division, All India Radio and Doordarshan.<br/><br/>He said, it will ensure a comprehensive and integrated outreach of the Government initiatives. Regarding the changing communication paradigm, the Minister said, technological advances has revolutionized the way of communication and there is a need to fully harness Social Media platforms like Twitter, Facebook for effective communication and participatory development. He also mentioned that it is imperative to realize the importance of communication in achieving the mission of making of a developed India and the celebration of India in its diverse and rich cultural traditions.<br/><br/>Minister of State for Information and Broadcasting Col. Rajyavardhan Singh Rathore, Information and Broadcasting Secretary Ajay Mittal and Media Heads were present on the occasion.

Information and Broadcasting Minister M Venkaiah Naidu has said that principal objective of public communication is to make people informed participants and enthusiastic partners in the task of nation building. Addressing officers of the Ministry and Media Units of Ministry of Information and Broadcasting in New Delhi on Friday, Mr Naidu said, effective public communication is the backbone for change management and all officials of Ministry and its Media Units are important stakeholders in this process as change agents.<br/><br/>He said, the Government priorities are clear in the context of expectations from officials which included focus on results, transparency, accountability, discipline and enabling work environment. For effective public communication, Mr Naidu said, said, there is a vast scope for improvement of effective functional linkages among different media units of the Ministry including PIB, Publications Division, Directorate of Field Publicity, DAVP, Films Division, All India Radio and Doordarshan.<br/><br/>He said, it will ensure a comprehensive and integrated outreach of the Government initiatives. Regarding the changing communication paradigm, the Minister said, technological advances has revolutionized the way of communication and there is a need to fully harness Social Media platforms like Twitter, Facebook for effective communication and participatory development. He also mentioned that it is imperative to realize the importance of communication in achieving the mission of making of a developed India and the celebration of India in its diverse and rich cultural traditions.<br/><br/>Minister of State for Information and Broadcasting Col. Rajyavardhan Singh Rathore, Information and Broadcasting Secretary Ajay Mittal and Media Heads were present on the occasion.

Information and Broadcasting Minister M Venkaiah Naidu has said that principal objective of public communication is to make people informed participants and enthusiastic partners in the task of nation building. Addressing officers of the Ministry and Media Units of Ministry of Information and Broadcasting in New Delhi on Friday, Mr Naidu said, effective public communication is the backbone for change management and all officials of Ministry and its Media Units are important stakeholders in this process as change agents.<br/><br/>He said, the Government priorities are clear in the context of expectations from officials which included focus on results, transparency, accountability, discipline and enabling work environment. For effective public communication, Mr Naidu said, said, there is a vast scope for improvement of effective functional linkages among different media units of the Ministry including PIB, Publications Division, Directorate of Field Publicity, DAVP, Films Division, All India Radio and Doordarshan.<br/><br/>He said, it will ensure a comprehensive and integrated outreach of the Government initiatives. Regarding the changing communication paradigm, the Minister said, technological advances has revolutionized the way of communication and there is a need to fully harness Social Media platforms like Twitter, Facebook for effective communication and participatory development. He also mentioned that it is imperative to realize the importance of communication in achieving the mission of making of a developed India and the celebration of India in its diverse and rich cultural traditions.<br/><br/>Minister of State for Information and Broadcasting Col. Rajyavardhan Singh Rathore, Information and Broadcasting Secretary Ajay Mittal and Media Heads were present on the occasion.