April 10, 2020 7:42 AM

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Doordarshan emerges among highest watched channel in India

Doordarshan has emerged among the highest watched channel in India for week ended 3rd April. According to Broadcast Audience Research Council, telecast of Ramayan and Mahabharat was the key attribute that helped DD while getting back classics like Shaktiman and Buniyaad has also played a critical role. This was despite a surge reported by the private broadcasters who are also experiencing higher viewership.<br />'' <br />'' Prime Minister Narendra Modi's appeal of switching off lights at 9 pm last Sunday led to the lowest ever viewing in that time segment since 2015. The overall TV viewership grew 4 per cent as compared to the previous week and was 43 percent higher than the pre-COVID-19 outbreak period. Interestingly, despite the absence of any new sporting event, the viewership for sports channels grew 21 percent as they beamed India's cricket wins from the past and also old WWE matches.<br />''  <br />

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