NITI Aayog member Prof Ramesh Chand said that digital transaction would benefit the farmers more as they would help effectively check unscrupulous elements exploiting them.Addressing a State-level meeting on the 'Status on various reforms taken up in the Agriculture and Allied Sectors in Tirupathi yesterday, he said, it was found that in the cash transaction there was more scope for the middlemen and brokers to cheat farmers while buying their produce.<br/><br/>The NITI Aayog member pressed for promoting e-NAM (electronic National Agricultural Market), which is part of an effort by the Centre to popularise digitalisation for a transparent sale transaction and better price to ensure the farmers get more benefits and observed that AP's performance with regard e-Nam is below expectation. He urged the authorities to make special efforts through government market yard to promote e-NAM and also cashless transaction among farmers.<br/><br/>The farmers, he said, should stop depending on minimum support price (MSP) for their produce, instead they should do their best in ensuring quality of their produce and also learn value addition to them which would assure them double the MSP being fixed by the government.<br/><br/>He emphasised that the agriculture authorities and allied sectors have a crucial role in motivating farmers to enhance the quality of their produce, making them competitive, which alone is the answer for the agriculture become profitable without depending on anyone.<br/>Citing Andhra Pradesh's good record in milk production, Prof Ramesh Chand said the State had failed in marketing it at national-level to provide more income to the dairy farmers.