Digital First focus is part of the new transformation of media and entertainment industry, Prasar Bharati CEO Shashi Shekhar Vempati on Thursday said.<br />''<br />''<br />''Delivering the keynote address on Changing Media Landscape at the Big Picture Summit in New Delhi, Mr Vempati said re-skilling of the workforce is required for digitalization of media, adding that the convergence is happening at three levels – Consumer, Platform distribution and Legislative. <br />''<br />''<br />''<span style="color: #222222;">Mr Vempati said a good example of how content is being consumed across media is Prime Minister's Mann Ki Baat which is created for radio but is used on TV, Youtube and NaMo App. </span><br />