Indian cricket captain Mahendra Singh Dhoni has signed a whopping 200 crore rupees endorsement deal with a talent management company. By striking this deal, Dhoni has surpassed Sachin Tendulkar in terms of brand value. Dhoni has entered into a two-year deal with Rhiti Sports Management and Mindscapes. The companies will manage Dhoni's list of endorsements and brand associations through a joint venture. Tendulkar's three-year deal with sports management firm Iconix, signed in 2006, was worth 180 crore rupees.