Culture Minister Dr. Mahesh Sharma today participated in the 'Swachhta Hi Sewa Abhiyaan' and kick started the campaign for the 4th 'Swachhta Pakhwada' being observed by the Ministry of Culture and its 43 organisations. The Swachhta Pakhwada is being observed from 16th to 30th September to spread awareness about the need and importance of cleanliness in all the domains. <br/>Dr. Mahesh Sharma did shramdaan in various parts of Noida and encouraged citizens to participate in Swachhta hi Sewa Abhiyaan up to 2nd October 2017 as a tribute to the Father of Nation, Mahatma Gandhi on his Jayanti. The Minister was accompanied by the team of National School of Drama (NSD) who performed a Nukkad Natak supporting the campaign for cleanliness. Dr Sharma also led a padyatra in various sectors of Noida urging the citizens to keep their city clean. <br/><br/>Prime Minister Narendra Modi in his address of 'Man ki Baat' over Radio on 27th August 2017 have urged to start the 'Swachhta he sewa abhiyaan' from 15th September to up to Gandhi Jayanti, 2nd October 2017. Our correspondent reports that various lectures, seminars, nukkad natakas and cleanliness activities with an objective of dissemination of the message of Swachh Bharat are planned during this time by the Ministry of Culture and its organisations.