<span style="color: #222222;">Commerce and Industry Minister Piyush Goyal has called for self-regulation within the media and entertainment industry with regard to content, saying in the absence of self-regulation, society will seek government intervention.<br />''<br />''Mr Goyal was addressing the Valedictory Session of 11th Confederation of Indian Industry, CII's Big Picture Summit in New Delhi today. He said, efforts should be made to simplify the system of permissions for shooting in the country and there should be a single window framework for it.<br />''<br />''The Minister also asked the industry to carefully introspect on novel entertainment avenues such as gaming to decide the levels for allowing youngsters to be on betting platforms and other such areas. He emphasized the need for a balance to not let these newer entertainment models to adversely affect the Indian culture.<br />''<br />''The Minister said that there is a need to make legal framework for media and entertainment much more contemporary to drive growth. He said, India has the potential to become content creators for the world.</span><br />