<span style="color: #222222;">Commerce and Industry Minister Piyush Goyal has said that with the mantra of quality and sustainability, India can create brand value for its products across the world. He opined that Bureau of Indian Standards, BIS, must revise and add sustainability in the existing standards for the new standards they create as a part of National Action Plan.<br />''<br />''He was virtually addressing the World Standards Day celebration organized by BIS at its headquarters in New Delhi today. The Minister said, standards are the new patents and those who control standards, control markets, prices, manufacturing processes and innovations. He further said that BIS, as the National Standards Body, should act as a facilitator for the industry by formulating standards that support zero defect, zero effect and should emerge as a global player and pioneer in the field of standardization.<br />''<br />''Minister of State for Consumer Affairs, Food and Public Distribution Ashwini Kumar Choubey was also present on the occasion.</span><br />