<span style="color: #222222;">China's President Xi Jinping has asked officials to strengthen the country's international communication so as to present an image of a "reliable, loveable and respectable China" in an attempt to repair the country's image and win a battle of narratives with the west. President Xi made the remarks on Monday addressing a group study session of the Political Bureau of the Communist Party of China's (CPC) Central Committee, according to a report by Chinese state news agency.</span><br />'' <span style="color: #222222;"> </span><br />'' <span style="color: #222222;">At the meeting, Chinese President told CPC officials, it was important for China to tell its story in a positive way. "It is necessary to make friends, unite and win over the majority, and constantly expand the circle of friends, when it comes to international public opinion," he was quoted by Xinhua as saying. He said the country should be "open and confident, but also modest and humble" in its communication with the world. </span><br />'' <br />'' <span style="color: #222222;">Analysts said President Xi's remarks marked a rare admission of Beijing's isolation in international arena as its image has been marred by an aggressive "Wolf Warrior" diplomacy and ineffective propaganda and it tries to counter west's criticism on a range of issues including the origins of the COVID-19 virus, allegations of human rights abuses and territorial disputes. After Xi took over the reins in 2012, China has cast aside the CPC's famous "hide-and-bide" strategy of keeping a low international profile in favour of "big country diplomacy" especially with the US and its allies like Australia.</span><br />''  <br />