The Centre has warned TV channels against carrying advertisements with exaggerated or improper claims of ayurvedic, siddha, unani and homeopathic products and drugs.<br/>An advisory, issued by Information and Broadcasting Ministry said the channels should advertise only those products and drugs that have valid licenses issued by Ministry of AYUSH or state drug licensing authorities, failure of which will attract action.<br/>The move comes after the AYUSH Ministry approached the Information and Broadcasting Ministry, saying some channels were carrying advertisements with exaggerated or improper claims of such drugs.<br/>It noted that such advertisements are misleading the consumers and pose potential health risk with self-medication, adding that miraculous solution of all health problems are offered by the self-proclaimed doctors, gurus and vaidhs in these advertisements or programmes.<br/>The advisory said the misleading advertisements of these products and drugs are in violation of the Drug and Magic Remedies (Objectionable Advertisements) Act 1954, and Drugs and Cosmetic Act 1940.<br/>It said, in order to protect the citizens from misleading advertisement and health risk, all TV channels are advised to ensure strict compliance of provisions of the Drug and Magic Remedies (Objectionable Advertisements) Act 1954 and Drug and Cosmetic Act 1940 as amended from time to time. It said these rules should be adhered to in letter and spirit while telecasting advertisements on TV channels.