The Centre will launch a 15-day campaign next month to promote development and cleanliness in rural areas. The 'Gram Samridhi Evam Swachhta' campaign will begin on the 1st of next month in partnership with state governments. <br/><br/>Rural Development Minister Narendra Singh Tomar has written to all Members of Parliament in this regard. He has urged them to spearhead the campaign in the villages they have adopted. <br/><br/>The Minister asked the MPs to facilitate various programmes at the panchayat level for holistic development of villages. He also urged them to emphasise on complete immunisation of children and special programmes to reduce the dropout rate among girl students.<br/><br/> Mr Tomar also suggested administering a pledge to villagers to make their surroundings open-defecation free. He recommended creating awareness about government schemes through camps, cultural activities, and house-to-house campaigns.