The Consumer Affairs Ministry today released a self-regulation Code of ethical business conduct to be adopted by the Industry on providing best products and services.The code contains provision of trustworthy products and services for the consumers, comply with the competition and anti-trust laws and respond to consumer complaints promptly.Briefing reporters in New Delhi, Consumer Affairs Minister Ram Vilas Paswan said majority of consumers in the country are from rural areas and there is a need to create awareness among them about their rights. He said proper coordination between Government and stakeholders can prove instrumental in preserving the rights of vulnerable sections of the society, more importantly the rural and semi-educated.Memoranda of Understanding between Department of Consumer Affairs and the industry bodies related to self-regulated code of fair business and partnering with the National Consumer helpline and State Consumer Helplines on grievance redressal were also launched on the occasion.