Consumer Affairs Minister Ram Vilas Paswan has appealed celebrities to keep consumer interests in mind before taking up advertisement of products. He said government is making provisions in new Consumer Protection Bill to take strict action against misleading advertisements. <br/><br/>Inaugurating the consumer mela in New Delhi today, Mr Paswan said, voluntary action by all stock holders – industries and celebrities will help immensely in this regard. He said that Centre is also contemplating action against those who charge over MRP. <br/><br/>Mr Paswan said that his Ministry has decided to organize consumer awareness week and consumer melas across the country every year beginning from International Consumer Day. He said, this will help in bringing Consumers, Companies, Regulators on one platform for consumer awareness and their grievance redressals. The Consumer Counseling Mechanism will educate consumers about their rights and responsibilities, and the procedure for seeking Grievance Redressal. It will also register on the spot grievances, if any.