<span style="color: #222222;">As the first phase of assembly elections is nearing in West Bengal, the campaigning is getting heated up, as parties are engaged in war of words.</span><br />'' <br />'' <span style="color: #222222;">AIR Kolkata correspondent reports that the term 'khela hobe', which means the game is being frequently used by many leaders.</span><br />'' <br />'' <span style="color: #222222;">Trinamool Congress had come up with a song with the coinage initially to captivate young voters and it became viral.</span><br />'' <br />'' <span style="color: #222222;">TMC Chief Mamata Banerjee started using the phrase which has become a trademark slogan in Bengal.</span><br />'' <br />'' <span style="color: #222222;">BJP also chose to reply using the same words and senior party leaders are saying in their campaigns that now it's time to stop the game of TMC in Bengal. Prime Minister Narendra Modi has also been heard using the words during his election campaigns in the state.</span><br />'' <br />'' <span style="color: #222222;">Sanyukt Morcha alliance partner Congress is also using their version of khela hobe slogan.</span><br />'' <br />'' <span style="color: #222222;">Other partner CPIM came up with a parody of a popular Bollywood song with the message to bring back the left parties.</span><br />'' <br />'' <span style="color: #222222;">The verdict of people will be clear on the second of May but it seems that the young generation responded well to the changed version of slogans.</span><br />''