Union Cabinet has approved a new Consumer Protection Bill that seeks to establish an authority to safeguard consumers' rights. The new bill also has provisions for penalty and jail terms in case of adulteration and misleading advertisements by companies.<br/><br/>Quoting sources, PTI reports that the celebrities endorsing misleading advertisements will also liable for fine and ban of up to three years as per the new bill. The Cabinet yesterday approved introduction of the Consumer Protection Bill, 2017, which will result in withdrawal of a bill brought in 2015.<br/><br/>In August 2015, the Centre had introduced the Consumer Protection Bill in the Lok Sabha to repeal the 30-year-old Consumer Protection Act, 1986. Prime Minister Narendra Modi had recently said that consumer protection is the government's priority. Mr Modi had said that the stress is being given on consumer empowerment. Strict provisions are being contemplated against misleading advertisements, he had said.<br/>