October 9, 2021 2:34 PM

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Broadcasting reforms at DD and AIR, paradigm shift to emerging technologies and new content opportunities: Prasar Bharati

Prasar Bharati has said that the broadcasting reforms at Doordarshan and All India Radio are paving way for paradigm shift to emerging technologies and new content opportunities. Taking note of misinformation being published in certain media outlets, Prasar Bharati has clarified that broadcast reform steps to phase out obsolete analogue terrestrial TV transmitters was being misrepresented.<br />''<br />''Recently, such false reports about DDK, Silchar and DDK, Kalaburagi have been noticed. Prasar Bharati has made it clear that these DD Centres will continue to generate programme content for broadcasting on the satellite channels of Doordarshan dedicated to their respective states, apart from maintaining their presence on digital media through YouTube and on social media. It said, for instance, programme content generated by DDK, Silchar and DDK, Kalaburagi shall now be broadcast on DD Assam and DD Chandana respectively.<br />''<br />''Analogue Terrestrial TV is an obsolete technology and phase out of the same is in both public and national interest as it makes valuable spectrum available for new and emerging technologies such as 5G apart from reducing wasteful expenditure on power. So far, almost 70 per cent of all Analogue Transmitters have been phased out. It said, with the exception of around 50 analogue terrestrial TV transmitters in strategic locations, Prasar Bharati will be phasing out the rest of the obsolete analog transmitters by 31st of March next year.<br />''<br />''<span style="color: #222222;">Prasar Bharati has also entered into a MoU with IIT, Kanpur to develop Next Gen Broadcast solution and roadmap for Digital Terrestrial Broadcasting.</span><br />

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