<span style="color: #222222;">Tribal Cooperative Marketing Development Federation Ltd (TRIFED), has launched two interesting competitions, Be the Brand Ambassador of Tribes India and Be a friend of TRIBES INDIA Contest in association with MyGov.in. &nbsp;<br />” <br />” These competitions have been launched with the sole objective of promoting tribal craft, culture and lifestyle. Through these innovative contests, awareness about tribal heritage, arts, crafts can be enhanced among the general public. With more knowledge and awareness about tribal heritage, it is hoped that citizens will also contribute to overall tribal empowerment by purchasing more tribal products. Be the Brand Ambassador of Tribes India is inviting stories featuring any tribal products from customers across the country.<br />” <br />” The stories should highlight his or her experience in using the product and provide details of the product and the place from where it was purchased. The requirement is that the stories are in the form of short videos ranging from 30 seconds to 5 minutes. Participants will have to share their stories in the form of a link to the video uploaded on YouTube. The contest will be on till 14th May. More details are found at&nbsp;</span><a href="https://www.mygov.in/task/be-brand-ambassador-tribes-india-2021" target="_blank"><span style="color: #1155cc;">https://www.mygov.in/task/be-brand-ambassador-tribes-india-2021</span></a><span style="color: #222222;">.<br />” <br />” Following the success of its first Quiz contest on Indian culture which was organised in association with MyGov in February, TRIFED has also launched the second edition of the Quiz Called Be A Friend of Tribes India’, the quiz went live on MyGov on April 2nd &nbsp;and will be on till May 14th this year. The quiz can be taken at:&nbsp;</span><a href="https://quiz.mygov.in/quiz/be-a-friend-of-tribes-india/" target="_blank"><span style="color: #1155cc;">https://quiz.mygov.in/quiz/be-a-friend-of-tribes-india/</span></a><span style="color: #222222;">.<br />” <br />” TRIFED, as the nodal agency under the Ministry of Tribal Affairs, has been working to improve the income and livelihoods of the tribal people, while preserving their way of life and traditions.</span><br />” <br />” <br />” &nbsp;<br />