As part of its continuing efforts to cut costs, BBC on Wednesday announced that its Hindi radio service available on short wave will cease from March. Besides, five World Service language services – The Macedonian, Albanian, Serbian English for the Caribbean and Portuguese for Africa, are to be closed. It will lead to 650 job losses.BBC director General Mark Thompson described the day as a 'painful day' for BBC. However, the Hindi service will continue to be available for audience by other means of distribution such as FM radio, online, mobiles and other new media devices.