Bureau of Indian Standards (BIS) will intensify Standards Promotion activities through engagement of Consumer Organizations and NGOs. As a part of Azadi ka Amrit Mahotsav Iconic Week celebrations, Director General, BIS  Pramod Kumar Tiwari speaking at a webinar explained the genesis of consumer movement in different parts of the World and the important role it played in improving the Quality Ecosystem. He highlighted the role of Consumer organizations and NGOs in development of Standards and how these organizations act as bridges between government, regulators, and common consumers. Mr. Tiwari threw light on the need for intensifying the Standards Promotion activities of BIS.