Over the past 75 years since independence, India's largest public service broadcaster, All India Radio has been the proverbial storyteller for crores of people across the country.<br />”<br />”All India Radio is celebrating 75 years of freedom with a series, Azad Bharat Ki Baat- Akashvani Ke Saath. It showcases the journey of India since independence in various walks of life through the storytelling of All&nbsp;India Radio.<br />”<br />”In Today’s Episode, we will bring you the story of VOCAL FOR LOCAL CAMPAIGN which aims to build a self-reliant&nbsp;India.&nbsp;<br />”<br />”From an increased focus on Indian firms for public procurement to offering tax incentives to foreign and Indian companies for local manufacturing, the government has raised it's Vocal For Local pitch. Vocal for Local has become the latest trending slogan that has emerged during the COVID-19 pandemic.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br />”<br />”The idea behind this movement finds its roots in the Swadeshi movement which was promoted by Mahatma Gandhi and popularised in 1905 during the Indian independence struggle. It was seen as a way to imbibe the feeling of nationalism and nationalistic pride among Indians. The aim of the Vocal For Local campaign is to promote local industries and consume local wherever possible so that the long-term effects of an increase in demand can be used to develop the domestic industries and make them gradually Self Reliant.<br />”&nbsp;<br />”Economic Analyst Punit Jain says, the pitch of Vocal for Local will help in the upscaling of production, and eventually, make India a manufacturing centre for the world, thereby aiding the country’s aim to become a 5 trillion DOLLAR economy BY 2025.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br />”Vocal for Local gives unequivocal importance to the domestic industries and the small-scale shops and stores. This movement can also be seen as an impetus to boost demand and hence, to throw a lifeline to the small and marginal domestic industries which are struggling to survive in the wake of the COVID-19 pandemic.<br />”&nbsp;<br />”If demand shifts in favour of domestic companies, then the advantage is three-fold. First, it will reduce dependence on foreign products, and cut down on the import pressure. Second, it will give a fighting chance to domestic companies to survive through the crisis period. Third, it will place India in a strategic position to emerge as the new manufacturing centre of the world.<br />”<br />”Also, the slogan vocal for local does not only mean that the products should be 'made in India', but the promotion of those products should take place so as to make those products competitive. During his Independence Day address in 2020, Prime Minister Narendra Modi said, mindset of free India should be 'Vocal For Local'. He raised a clarion call to the citizens of ‘Vocal for Local’, one of the most potent slogans the country has<br />”<br />”An extension of this slogan is 'Local for Global', that local products in India should have global appeal and reach. Come let's make Vocal for Local our Jeevan Mantra and take our country to unprecedented heights during this Amrit Kaal.<br />”<br />”<span style="color: #222222;">Azad Bharat Ki Baat- Akashvani Ke Saath-Can Be Accessed On @Airnewsalerts On Twitter, Newsonairofficial Youtube Channel, Newsonair App, Facebook, And Instagram Handles. So Tune Into All India Radio News For Azad Bharat Ki Baat- Akashvani Ke Saath.</span><br />