Over the past 75 years since independence, India's largest public service broadcaster, All India Radio has been the proverbial story teller for crores of people across the country.<br />” <br />” All India Radio is celebrating 75 years of freedom with a series, Azad Bharat Ki Baat- Akashvani Ke Saath. It showcases the journey of India since independence in various walks of life through the story telling of All India Radio.<br />” <br />” With its diverse and colourful geography, India offers its tourists the highest mountains, the deepest ravines and valleys, wide deserts, white sand beaches, coasts, dense forests, flowing rivers, serene ghats, finest architectural heritage, largest tiger reserve and many other natural wonders. In Today’s Episode we bring you the story of INCREDIBLE INDIA CAMPAIGN.<br />” <br />” &nbsp;The Incredible India campaign was launched by the Government of India in the year 2002 to promote tourism in India to the other country’s populations. The purpose of the campaign started by Tourism Ministry was to make a brand out of India that depicted the history, diversity, religious beliefs, and spirituality, all in all, it showed India as the melting pot of cultures that it was and is to this date.<br />” <br />” The impacts of the Incredible India campaign were vast and the entire county reaped profits because of it, and the campaign indeed served its purpose. In the first year of the launch of this campaign, India witnessed an upsurge of 16 percent of foreign tourist increase compared to the year prior.<br />” <br />” The campaign increased tourism and demands for hotels, restaurants, cafes, and many other things like parks and tourist site activities. Incredible India proved to be an extremely good opportunity for small-scale businesses to flourish.<br />” <br />” Demands of handmade pottery, jewellery, artifacts, and many more tangible items have increased. It has provided the local populations with employment opportunities and better living standards and conditions.<br />” &nbsp;<br />” During one of his Mann Ki Baat Programmes, Prime Minister Narendra Modi expressed happiness over the positive response of the people to his appeal for sharing hashtag Incredible India and using images of beautiful places across India visited by them.<br />” <br />” The Incredible India campaign also changed the perceptions of millions of people regarding India.<br />” <br />” When foreigners were introduced to India and its diverse cultures, traditions, and festivals through various means, they started appreciating India. With an area of 3.278 million square Km, India has a mix of forests, rivers, mountains, deserts, and beaches. It has scorching hot and cold places.<br />” <br />” The Tourism Ministry launched the ‘Incredible India 2.0’ campaign in the Country in September 2017, which marks a shift from generic promotions undertaken across the world to market-specific promotional plans and content creation. &nbsp;<br />” The campaign focuses on digital and social media and the promotion of Niche tourism products, including yoga, wellness, luxury, cuisine and wildlife.<br />” &nbsp;<br />” Azad Bharat Ki Baat- Akashvani Ke Saath-Can Be Accessed On @Airnewsalerts On Twitter, Newsonairofficial Youtube Channel, Newsonair App, Facebook And Instagram Handles. So Tune Into All India Radio News For Azad Bharat Ki Baat- Akashvani Ke Saath.