The Election Commission has undertaken a massive awareness campaign to popularise electoral participation amongst the youth of the country. Newly eligible voters in over eight lakh polling station areas across the country will be felicitated on Tuesday to mark the launch of the first National Voters' Day. In an exclusive interview to All India Radio, the Director General of Election Commission of India, Dr. A. K. Rout said that various measures are being taken to combat the apathy towards the use of adult franchise in the urban areas.