Auction of brands and trademarks of Kingfisher Airlines turned out to be a damp squib today as lenders failed to attract a single bidder for sale of these pledged asset.<br/><br/>The online auction began at 11:30 am and lasted for an hour without any success. It was conducted by SBICAP Trustee Company on behalf of lenders under the Sarfaesi Act.<br/><br/>According to sources, the items on sale during today's e-auction included the the Kingfisher logo also the once-famous tagline 'Fly the Good Times'. The other trademarks on sale included Flying Models, Funliner, Fly Kingfisher and Flying Bird Device.<br/><br/>The reserve price for the trademarks was kept at Rs 366.70 crore. Sources said though the reserve price of the kingfishes brand was set much lower than its original valuation at the time of taking the brand as collateral, there were no bids. <br/><br/>In a previous attempt at recovery of dues, which have ballooned to over Rs 9,000 crore after taking into account the interest component, the banks had conducted an auction of Kingfisher House last month, but did not find any takers at a reserve price of Rs 150 crore.<br/><br/>Sources added that the lenders might now try to lower the reserve price in both the cases in their future efforts to sell these pledged assets.<br/>