Chief Election Commissioner S Y Quraishi on Sunday said a fusion of education and entertainment will be used to increase voter turnout and encourage ethical voting in coming assembly polls. He said in New Delhi that Edutainment is the best response of present times for making cognitive, physical, emotional and social development faster and smoother.
Delivering the valedictory address at the 5th International Entertainment Conference he said, in Jharkhand the commission has decided to unleash its first serious effort at voters' education to raise the very low levels of participation in elections by turning to folk entertainment.
Mr. Quraishi said several hundreds of folk artists were organised previously into song and dance troupes in the most entertaining formats, who carried messages of importance of electoral participation across the country.
Learning from its experience, the commission has decided to make entertainment based education as a definite component of its strategies. He added that in the coming series of state elections, the Commission will engage this method to the hilt for enhancing voter turnout.