Advertising sector watchdog ASCI has upheld complaints against 117 misleading advertisements in May this year, including those of Reliance Jio, Airtel, Amazon, Asian Paints, LG among others. <br/><br/>The Customer Complaints Council of Advertising Standards Council of India, ASCI, received 154 complaints for the month and it upheld 39 in healthcare category, 33 in education category, eight each in the personal care and telecommunication segment, five in e-commerce, among others.