Over over Rs. 1,000 crore worth of apple crop has been damaged in Jammu and Kashmir because of devastating floods, and consumers across the country should be prepared to pay high prices during the coming festival season, the industry body Assocham said in its report on Saturday.With the supply line closed from Kashmir, the price of apple has already started shooting up and the ensuing Navratra season will see further jump by 40-45 per cent, AssochamSecretary General D S Rawat said.He said as the supply from rest of the country will not be able to make up for the loss, dependence on imports will also increase.The study also found that apple growers in the hilly state fear the disastrous year of business as extensive damage has been reported in the worst-hit districts of Baramulla, Kupwara and Sopore, which are the largest producers.Apple production accounts for 86 per cent by value of the state's horticultural output worth Rs. 1,000 crore.