<span style="color: #222222;">Director General Akashvani Dr Vasudha Gupta said Akashvani is the pioneer in the field of radio broadcasting in the country. She said the public faith in the only public broadcaster is immense and hence the responsibility it holds is also massive. Addressing a one-day conference of Heads of three verticals of Akashvani i.e. Programme, Regional News Units and Sales of Akashvani under North Zone in Varanasi, Uttar Pradesh, Director General emphasised on content, coherence and creativity to stay ahead in the current era of social media. <br />''<br />''She commended the role of Akashvani in disseminating vital information to the remotest nooks and corners of  the country during the hard times of natural disasters. She also asked the heads of the various departments of Akashvani to further step up and work hand in hand to strengthen the institution. </span><br />