India will complete 75 years of its Independence on 15th of this month. This year, Independence Day will take place amidst the ongoing Azadi Ka Amrit Mahotsav celebrations. In the run-up to the Independence Day celebration, All India Radio News is running a special series India@75. Today, the theme is – India's soft power – Cinema and Yoga. <br />”<br />”India is making great strides in many fields. This has resulted in the growing stature of India's soft power in the world arena. Cinema and Yoga, which are the crucial elements in the lives of Indians, have now become part of the lives of the world community. Cinema, as a soft power, can play a major role in nation branding initiatives. Now, not just the Hindi movies, but also the films in different Indian languages are getting vast viewers.<br />”<br />”Expansion of digital outreach of media and latest distribution technologies have enabled the Indian Cinema industry to cater the viewers at national and international level. This year, India was the Official Country of Honour at the Marche’ Du Film organized alongside the Cannes Film Festival in France. Speaking during the India Forum on India-The Content Hub of the World, Information and Broadcasting Minister Anurag Thakur had said, Indian cinema has been entertaining not only the Indians but global viewers also. He had stressed that the Indian media and entertainment sector is a significant contributor in the economy and also showcases the country's soft power at global level.<br />”<br />”Yoga is becoming popular and people across the world are embracing Yoga in their lives to remain healthy. At the initiative of Prime Minister Narendra Modi, the United Nations General Assembly took a historic decision in 2014 to declare 21st June as the International Day of Yoga. Since 2015, the International Day of Yoga (IDY) has been celebrated worldwide. On the occasion of 8th International Day of Yoga this year, the Prime Minister participated in a Mass Yoga Demonstration at Mysore Palace ground in Mysuru. The Prime Minister emphasized that Yoga brings peace. He said that the peace from yoga is not merely for individuals. Yoga brings peace everywhere.<br />
News On AIR | August 13, 2022 12:40 PM | 'India's soft power- Cinema & Yoga' | AIR series India@75: Theme
AIR series India@75: Theme, 'India's soft power- Cinema & Yoga'