All India Radio today launched a multimedia website and a mobile application of its Baluchi services today. <br/><br/>Chairman of Prasar Bharti Dr A Surya Prakash launched the website and the Mobile app at the AIR Headquarters in New Delhi this evening. <br/><br/>Speaking on the occasion, Dr Surya Prakash said, increased interaction is the main aim for AIR to go digital.<br/><br/>Director General of AIR Fayyaz Sehrayar said, the terrestrial service is continuing since 1974 and the digital outreach is the new initiative.<br/><br/>The initiative aimed at making the contents and programmes of Baluchi language available at multimedia platforms for easy access of listeners and create a global audience. <br/><br/>External Services Division of AIR broadcast one hour programme in Baluchi language every day which includes news also. This service was started in 1974. esd, presently broadcasts daily in 57 radio transmissions covering over 108 countries in 27 languages. Out of these, 15 are foreign including Baluchi language.