<span style="color: #222222;">Information and Broadcasting Minister Anurag Singh Thakur has said that All India Radio AIR FM Channels have a higher listenership compared to many Private FM Channels. In a written reply in Rajya Sabha today, Mr Thakur said, AIR constantly revisits its content keeping in view the geography, ethnicity, language, culture, traditions, local flavours and needs of listeners of the coverage area. He said, Content reforms are a continuous process at various levels.<br />''<br />''The Minister said, Prasar Bharati has informed that overall DD Channels have retained almost similar positions in their genres vis-a-vis private channels in the last few consecutive years as per Broadcast Audience Research Council (BARC) ratings. He said, Doordarshan is committed to quality content and have accordingly taken several steps to produce and acquire high-quality programmes for its network.<br />''<br />'' The Minister said, DD has also launched Content Sourcing Portal for submission of suo-moto proposals under the Direct Assignment Process DAP by production houses. He said,  Doordarshan Kendras and AIR Stations across the country are upgraded with the introduction of the latest types of equipment for quality production. <br />''<br />''Mr. Thakur said, the quality of program production, post-production and telecast or broadcast has improved with the modernization or upgradation of equipment.</span><br />